Deep in Microsoft.
Broad across the market.
Practical expertise and independent insight for a rapidly changing world of communications, collaboration, and AI.
We help organizations maximize their Microsoft investments—and help technology vendors understand the market and compete more effectively.
Two perspectives. One advantage.
For Organizations
Maximize your Microsoft investment.
Teams Phone Optimization
Reduce unnecessary PSTN, carrier and licensing costs while improving your Teams Phone environment.
Copilot Calibration
Ensure employees are using the right Copilot capabilities for the work they actually do.
Teams Phone Strategy & Health Assessments
Assess architecture, resiliency, governance, operations and cost—and create a prioritized improvement roadmap.
Teams Governance
Create a practical governance framework that balances productivity, consistency, security and control.
Microsoft Collaboration & AI StrategyAlign Teams, Microsoft 365 Copilot and emerging AI capabilities with your broader business strategy.
For Technology Vendors
Understand the market. Sharpen your strategy. Compete more effectively.
Strategic Analyst Advisory
Gain ongoing market insight, competitive perspective, messaging feedback and strategic guidance.
Microsoft Competitive Intelligence
Understand Microsoft's evolving strategy—and what it means for your business and competitive position.
Competitive Analysis & Positioning
Identify competitive strengths, weaknesses and opportunities to sharpen your differentiation.
Independent Benchmarking & Research
Build credible, evidence-based research using transparent methodologies and real-world scenarios.
Thought Leadership & Content
Turn market insights into compelling articles, webinars, whitepapers and industry conversations.
Some of the organizations we have helped.
Practitioners who understand the market.
Analysts who understand implementation.
For enterprise clients, that means advice informed by alternatives beyond a single technology ecosystem.
For technology vendors, it means insight grounded in how enterprise customers actually evaluate, deploy, and use technology.
Our consulting work keeps us close to the realities facing enterprise IT teams. Our analyst work gives us visibility across vendors, technologies, and emerging trends.
Microsoft-deep. Market-wide.
Deep Microsoft expertise
Decades of experience with Teams, Teams Phone, Microsoft 365, and the Microsoft collaboration ecosystem.
Real enterprise perspective
We understand why organizations choose Microsoft—and where they experience complexity, gaps and frustration.
Broad market insight
For vendors competing with Microsoft, that perspective reveals opportunities that can be difficult to see from the outside.
Understanding Microsoft isn't the same as advocating for Microsoft.
We understand why customers choose Microsoft. We understand Microsoft's considerable strengths. We also understand where customers experience complexity, gaps, and frustration.
For vendors competing with Microsoft, that perspective can reveal opportunities that are difficult to see from the outside.
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Our experience in action.
Research & Whitepapers
Independent research and benchmarking
Articles & Analysis
Industry commentary and market insight.
Podcasts & Videos
Industry conversations, interviews, and original series.
Speaking & Webinars
Conference sessions, keynotes, webinars and executive briefings.
Strategic insight. Practical experience.
Kevin Kieller
Analyst • Consultant • Author • Speaker
Kevin brings more than three decades of experience in UC, collaboration and emerging technologies, advising organizations on Microsoft technology while helping technology vendors with competitive positioning, product strategy, research and thought leadership.
Dino Caputo
Microsoft MVP • Teams Phone Expert • Consultant
Dino brings more than 25 years of experience in Microsoft communications and collaboration, helping organizations design, deploy, govern and optimize Microsoft Teams and Teams Phone environments at scale.
Together, Kevin and Dino combine strategic market insight with deep practical implementation experience.